RELAY

How
Relay
works

Real local creators, showing up and posting about you. Every month.

Creator reel: live music at Santello's Creator photo: salmon salad at Toscana Brick Oven Creator photo: peaches and flowers at Canonsburg Farmers Market Creator photo: wine at Mingo Creek Cellars Creator reel: Tacos and Tequila festival Creator photo: a mural in downtown Canonsburg Creator photo: an alpaca at The Alpaca Farm

Prepared for Mary Collins · November 2026 · run-relay.com

WHAT RELAY IS

We match you with vetted local creators. They visit, get a comped experience, and post about you to their own audience.

Done for you

We find, brief and schedule every creator.

Paid in visits

Creators get the visit, not a big cash fee.

Fresh monthly

New faces, new audiences, steady content.

Four steps

1

You set the goal

The place, the date and the crowd you want to reach.

2

We match creators

Vetted locals who fit. You pick who goes.

3

They show up

A comped experience in exchange for honest content.

4

It goes live

They post to their audience. The content lands in your library.

THE CREATORS

All human. Every one approved by our team.

You have the final say

On which creators go. Nobody shows up you didn’t OK.

Custom terms

When values matter, like faith-based or family-friendly.

Matched, with a reason

Relay tells you why each creator fits, down to their town.

Relay creator profile for Matt Presto: why we think Matt is a good fit, and what he'd be doing

A real creator profile from Washington County’s account.

What you get

The standard package per creator. Every piece can be customized.

A real creator reel at Pig and Fire House of BBQ

1 Reel

Or a TikTok, on their own feed.

Real reel

Live from the visit, tagging you

Stories

In the moment, to their followers.

Creator photo at Toscana Brick Oven Creator photo at Canonsburg Farmers Market Creator photo at Mingo Creek Cellars Creator photo of sauces at Pig and Fire

3+ photos

Delivered to your library.

Real photos

An honest review after the visit

1 review

Google or Yelp, where it fits.

MAKE IT YOURS

Every deliverable is up to you.

Swap the formats

TikToks, Reels or carousels, whatever fits your audience.

Change the mix

More photos, more Stories, or drop the review for an event.

Set the brief

Must-have shots, talking points, tags, hashtags and timing.

A real Relay creative brief: deliverables with the Google review marked optional, tagging, hashtags and content requirements

A real brief from Washington County’s account. Every line is set per campaign.

TIMING

30 days

From payment to posted. Most creators post within 21.

Rush is available

For launches and events on a tight clock: $300 to $500 per collab, depending on niche and location.

Built around your date

We set creator due dates about 1.5 weeks before the moment you care about.

PRICING

~$250

per collab, all-in

Our fee plus the creator’s comp, whether that’s the experience or a gift card.

EXAMPLE

10 creators on a rush timeline: about $3,000 to $5,000.

Rush

$300 to $500 per collab, depending on niche and location.

Volume discounts

The more creators, the better the rate.

No cancellation fees

Pilots welcome. Start small and scale.

Custom packages

For ongoing or multi-event programs.

Add-ons

Stack any of these on top of the standard package.

Rush delivery

$300 to $500 per collab

Built around your date. Price depends on how niche the audience is and the location.

Extra deliverables

Quoted with your mix

More photos, more Stories or extra formats per creator.

Video usage rights

Negotiated per creator

Run creator video in your own ads and channels.

Tight targeting

Included

Down to a type of person in one neighborhood.

White-label

Custom quote

We run it under your brand. Creators don’t tag Relay.

Rollover credits

Included

Unused credits carry over to your next event.

EXAMPLE

A film premiere

BEFORE

Pick the crowd

We match creators who fit the film’s audience. You OK the list.

NIGHT OF

They’re guests

The invite is the comp. Stories go up from the room.

AFTER

Reels land

Reels and photos post in the window, timed to the release.

An illustration. We’d build the real plan and number around your date and city.

The platform

Relay schedule for Washington County, October 2026: visits, submissions, launches and deadlines on one calendar

One calendar

Every visit, launch and deadline in one view.

Campaign planner

Trending sounds, content ideas and creator matches.

Content library

Everything in one place, with bulk export.

Run it your way

Self-serve, or we do it all. White-label for partners.

PROOF · WASHINGTON COUNTY, PA

Relay is now their primary marketing strategy.

25

creators a month

90k+

views across their last 30 reels

82

businesses under one login

2+ yrs

on Relay

A completed creator submission at Mingo Creek Tavern: four photos, download all, a rating and the published Instagram post

Every visit comes back with proof: the photos, the live post and your rating.

NEXT STEP

Send us a date and a goal

We’ll come back with the creators, the plan and a number.

Annamarie Galante

ann@run-relay.com · calendly.com/ann-run-relay/relay-intro-call

run-relay.com